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Garvee: PMax ROAS from 0.5 to 5.0 — A 10x Leap
Garvee
Took over PMax campaigns end-to-end with a custom "new playbook", achieving 10x ROAS improvement in just two weeks.
Garvee
Took over PMax campaigns end-to-end with a custom "new playbook", achieving 10x ROAS improvement in just two weeks.
Garvee is a cross-border e-commerce brand. Initial Bing Ads relied on traditional keyword search ads with sluggish growth. Their attempt at Google PMax performed poorly, with ROAS stuck around 0.5, unable to break even. Channel exploration had reached an impasse.
Fully took over Garvee's PMax campaigns — not just switching it on, but designing a custom "new playbook":
① Integrated high-quality first-party data (e.g., purchaser lists) as core assets;
② Precisely configured asset groups and signal exclusions to avoid internal competition. Through two weeks of rapid iteration, achieved fast data accumulation and growth.
Helped an emerging pet brand rapidly scale from zero on Bing Ads, achieving stable ROI and validating the channel.
Navigated major US-China tariff changes through emergency market research and strategic adjustments, helping the B2B platform avoid panic decisions.