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Tech/AIPaid Media
Minimax: 20x App Install Growth with Stable ROAS
Minimax
Achieved explosive growth for an AI audio-video generation app through deep user profiling and large-scale A/B testing.
Minimax
Achieved explosive growth for an AI audio-video generation app through deep user profiling and large-scale A/B testing.
Minimax is an AI audio-video generation app that hit growth bottlenecks on Bing Ads. CPI remained stubbornly high, user growth was slow, and the team needed to strictly control acquisition costs to maintain healthy ROAS — balancing scale and efficiency seemed impossible.
Conducted deep data mining on Minimax's user profiles to identify high-value paying segments. Through large-scale A/B testing, refined search term analysis, and tested bidding strategies to successfully expand into high-potential user pools. Simultaneously optimized ad spend in real-time to ensure stable overall ROAS.