Beatbot
Dramatically reduced conversion costs for a high-ticket pool robot through search term layering and audience remarketing, achieving stable ROI.
Beatbot specializes in premium pool cleaning robots. The high price point and long decision cycle led to expensive early-stage ad conversions and low overall ROI.
Built a pyramid keyword structure of "brand + core category + competitor" terms. Bid aggressively on brand terms while precisely intercepting competitor terms to control costs.
Applied "target customer bidding" for high-intent visitors who had browsed the website and product pages, automatically raising bids to secure conversions.
For cart abandoners, deployed remarketing ads featuring media review badges and user video testimonials to build final trust.
